SM Prime Holdings Inc., in partnership with the Department of Transportation (DOTr), led the groundbreaking ceremony of the EDSA Busway concourses at the SM North EDSA on February 13, 2024. Present at the ceremony were DOTr Secretary Jaime Bautista, SM Prime Holdings President Jeffrey C.  Lim, (center & 3 rd from R), (L-R) DOTr Asec James Melad, Metro Manila Development Authority Chairman Romando Artes, SM Supermalls President Steven T. Tan, Management Association of the Philippines and Busway Advocate Eddie Yap and DPWH Undersecretary Roberto Bernardo. The event marked the beginning of a transformative journey towards safer, more comfortable, and more convenient commutes along the country's main thoroughfare. “SM fully support initiatives that seek to promote sustainable and equitable reforms to uplift communities where our malls are located. With this concourse at SM North EDSA, SM hopes to be able to contribute to a more enjoyable, safe, and convenient commute fo...

This is your chance to finally purchase that home item that’s been on your wishlist!   Shop at the SM Home Leap Year Sale happening only on February 29, 2024, and get up to 50% off on select items, and an extra 10% off when you use SMAC! Don’t miss this once every four years chance to score great deals on home items!    We’ve Got It All For Your Home at #SMHome !   Shop SM anytime, anywhere. Personal Shopper In-store   #ShopSMHome

March 10, 2024, is Academy Awards night in Los Angeles. So imagine you're a voting member of the Academy, and you still have to view all the Best Picture Oscar nominees. The SM Director's Club is out to help you catch up on that critical task. From February 28 to March 2, 17 Director's Clubs in Metro Manila, Cebu, Iloilo, and CDO will show five of the ten nominated Best Picture films! Oppenheimer, Poor Things, Barbie, Past Lives, and Killers of the Flower Moon will be screening throughout these four days, and even if you're not a member of the Academy, it's the surefire way to recapture the cinema magic of these films, and discover why it's been such a bumper year for movies! This year's list of nominees has been hailed as one of the strongest line-ups in Oscar history. Laser-sharp images, the Dolby 7.1 surround sound system, the super-comfy Verona reclining chairs, and the wonderful Snack Time selections, including truffle popcorn, are all waiting at ...

Chinabank has signed up its first ever brand ambassador, the reigning Miss Universe Philippines Michelle Marquez Dee. The collaboration was formalized on February 14, 2024 at the Chinabank head office in Makati City. From left: Chinabank Chief Finance Officer Patrick Cheng, President & CEO Romy Uyan, Michelle Dee, Sparkle GMA Artist Center Vice President Joy Romina Marcelo, and Miss Universe Philippines Creative Director Jonas Gafud. The beauty queen, actress, host, athlete, and model is a fitting and inspiring representative for Chinabank. Michelle, who has won the hearts and minds of Filipinos and the world with her charisma, authenticity, and sense of purpose, is redefining contemporary Filipino culture on a global stage.   Her lifelong autism acceptance and inclusivity advocacy has led her to a degree in BS Psychology and to use her platform and her work with the Autism Society of the Philippines to create awareness about the condition. With Michelle on board, Chi...

SM City Mindpro is thrilled to announce its vibrant celebration of Dia de Zamboanga, a momentous occasion honoring the rich cultural heritage and dynamic spirit of Zamboanga City. This special event promises an immersive experience for the entire community, featuring a diverse range of activities and promotions. Special Discounts and Promotions: Take advantage of exclusive discounts and promotions of up to 70% off from participating stores throughout the celebration. Whether you're shopping for fashion, electronics, or home essentials, you'll find unbeatable deals that make it the perfect time to shop. MSMEs Corner: Discover the extraordinary products of the city – from foods to goods, featuring our local micro, small, and medium entrepreneurs (MSME). Located at the Level 4 activity area, be surprised of what’s for grabs during the Dia de Zamboanga bazaar. Like, Share & Win: Get ready for some exciting contests and giveaways with fabulous prizes up for grabs. C...

We are familiar with how scholarships open the door to academic dreams, alleviating financial burdens and allowing for focused studies. Yet, their significance goes beyond the classroom. Scholarships, such as those provided by SM Foundation, are not just educational opportunities; they ignite personal growth, empowerment, and the realization of potential. SM Group fosters intergenerational connection at SM City Baguio, with scholar-alumni imparting valuable insights and encouragement to the next generation of scholars. The educational support nurtures essential life skills such as resilience, responsibility, and resourcefulness, vital for navigating both school and life's complexities. SM scholars Angela Sibayan and Joyson Abucay prove just this. Choosing to move forward Angela was at a crossroads after her mother's sudden passing during her final year in high school. She was then leaning towards making the ‘practical’ decision of discontinuing her education as they o...

SM Supermalls Vice President for Operations’ Junias M. Eusebio and the Commission on Elections (COMELEC) Chairman George Erwin Garcia led the signing of the Memorandum of Agreement (MOA) for this year's COMELEC voter registration and Register Anywhere Program. The MOA signing was held in Intramuros, Manila on February 8, 2024. It’s a RAP. Commission on Elections (COMELEC) Chairman George Erwin Garcia and SM Supermalls’ Vice President Junias Eusebio led the signing of the Memorandum of Agreement (MOA) for this year's COMELEC voter registration and “Register Anywhere Program” held in Intramuros, Manila on February 8, 2024.   The Register Anywhere Program will allow eligible voters to register in any COMELEC office, satellite registration center, or designated registration area, further streamlining the process and expanding access. “At SM, we believe in the power of participation and the importance of every voice in shaping our nation's future. By providing accessible ve...

Love is in the air, and SM City Mindpro is all set to celebrate the season of romance with a series of enchanting events and perks. From heartwarming activities to delightful surprises, SM City Mindpro invites everyone to join in the celebration of love this Valentine’s Day. Experience Love in Every Corner SM City Mindpro transforms into a haven for lovebirds and families alike, with captivating decorations and romantic ambiance filling every corner of the mall. From elegant flower arrangements to charming photo spots, every detail is meticulously curated to ignite the feeling of love and affection. Enthralling Entertainment Prepare to be serenaded by live musical performances featuring local talents, setting the perfect backdrop for a romantic evening stroll or a memorable date night. Keep an eye out for an interactive surprise that promise to add an extra dose of “kilig” and excitement to your Valentine’s Day celebration. Create Lasting Memories Capture your special moments at ...

The SM Foundation, known for its dedication to social development, clinched two prestigious Silver Anvil Awards at the recent 59th Anvil Awards. The SM Foundation, represented by (from left) Asst. Communications Manager Michaela Tangan, Senior Asst. Vice President (SAVP) Victor Chan, Senior Project Manager Dr. Bless Bertos, Asst. Communications Manager Rheza Candelaria, and SAVP Eleanor Lansang, take home two Anvil awards bestowed by the Public Relations Society of the Philippines (PRSP). Recognized as the "Oscars of Public Relations," the awards are presented by the Public Relations Society of the Philippines (PRSP) to honor excellence in the field. The achievements of SM Group's social good arm were celebrated in the PR Tool categories of Publication and Multimedia, serving as a source of inspiration for their continued commitment to exemplary development communication. These awards fuel the Foundation's drive to further strengthen engagement with stakehold...

SM Prime has entered a joint venture with GUUN Co. Ltd (GUUN), with SM Prime holding 70% of the equity of the Philippine joint venture company. Executive Committee Hans Sy and GUUN CEO Shinji Fujieda shake hands during the signing of a memorandum of understanding to explore waste management solutions, recycling waste paper and plastics into “fluff fuel” for alternative energy. GUUN Co. Ltd is headquartered in Yokohama City, Japan, and operates material recovery and recycling facilities, along with environmental solution services. Invited by the government of Cebu in 2014, GUUN initiated the production of fossil alternative fuels called “fluff fuel” from non-recyclable waste materials, aligning with its mission to “maintain harmony between the earth and society by creating a happy environment for the future.” United in this mission, SM Prime partnered with GUUN to actively participate in developing infrastructure for systematic waste management and resource recovery, followi...

Love is in the air, and SM Supermalls is turning February into a magical journey like no other! Experience the convergence of Chinese New Year and Valentine's Day at Luck in Love– a spectacular blend of traditions, festivities, and romantic moments that will sweep you off your feet with activities happening from February 1 to 29, 2024. Luck in Love Feast Indulge in the magic of togetherness as SM malls host the Luck in Love Feast. This event will bring people together over special food and dining deals because what better way to celebrate the Love Month and Chinese New Year than over a delicious meal? Luck in Love Fair SM malls will be transformed into a sea of red and lucky charms, creating a unique atmosphere that you won't want to miss. From traditional trinkets to modern interpretations, discover the perfect token for your special someone in these bazaars. Spot Love at the Lucky Dragon Capture Instagrammable and TikTok-worthy moments with SM’s enchanting dragon inst...

Turn over your trash, and we’ll convert it to cash! It’s SM Cares TRASH TO CASH day, #SMFam! Your donation to Trash to Cash can help make a big impact on the environment! Every little bit counts towards reducing waste and promoting sustainable practices. 📍 SM City Mindpro’s #TrashtoCash Recycling Market is located at the ground level carpark area from 10AM-2PM on February 2-3, 2024. #SMCares #SupportingCommunities #EverythingsHereAtSM