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SM Supermalls in Zamboanga amplifies Gen Z’s voice at Super Pinoy Vibes

Experience our roots, remixed! ZAMBOANGA CITY , Philippines, 11 th June 2026 — Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways. From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression. This June, your most-loved SM City Zamboanga and SM City Mindpro bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation. Whether you’re bonding with your barkada , hunting for your next food obsession, or showing off your own Pinoy vibe online, SM Supermalls is the place to Gala To The Max this Independence Day. Express your Pinoy vibe Super Pinoy Vibes goes beyond food, turning your most-loved SM Supermalls into spaces where today’s generation ...
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Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem. A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways. The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities. The coastal cleanup drew enthusia...
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SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes. With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students. As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to emp...
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SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment. The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations. Interested participants may register on-site during the event or pre-register through the following links: SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1 SM Ci...
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SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13 th  May 2026  – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement. The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors. The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City. In his message of support, Mayor Olaso comme...
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All for Moms this Mother’s Day

Because moms deserve the best ZAMBOANGA CITY, Philippines, 8 th  May 2026   — We don’t always say it enough, but moms do everything. From everyday routines to life’s biggest moments, they show up, give their all, and somehow still make it look effortless.   This Mother’s Day, it’s our turn to make them feel celebrated.   At SM City Zamboanga and SM City Mindpro, families can enjoy meaningful MOMents together with activities, dining, shopping, wellness treats, and fun experiences made especially for moms. Whether it’s slowing down for quality time, enjoying a family meal, or simply spending the day together, SM Malls in Zamboanga make celebrating mom easy, memorable, and extra special. For moms who deserve a pause Treat mom to a well-deserved break with relaxing self-care moments and comforting experiences.   Enjoy coffee dates and sweet conversations at cafés and restaurants across SM City Zamboanga and SM City Mindpro, or let mom indulge in wellness and beauty ...
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COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people. From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM. This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building. Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers. SM City Zamboanga continues to...
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