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SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area. Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services. A key highlight of the activity was the launch of 911 E-Connect , an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies. The roadshow also featured informative exhibit showcasing the equipment and tools used by fir...
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SM Malls in Zamboanga Join Nationwide Simultaneous Earthquake Drill, Reinforcing Culture of Preparedness

ZAMBOANGA CITY, Philippines, 10 September 2026 – Demonstrating their steadfast commitment to safety, preparedness, and disaster resilience, SM City Mindpro and SM City Zamboanga successfully participated in the Nationwide Simultaneous Earthquake Drill (NSED) today at 2:00 PM. The drill engaged a broad spectrum of mall stakeholders, including SM employees, tenants, agency personnel, and shoppers, highlighting the collective responsibility of ensuring public safety during emergencies. Participants promptly observed the prescribed earthquake response protocol of "Duck, Cover, and Hold" , which serves as the primary protective action during seismic events. Upon the sounding of the earthquake alarm, the malls' Emergency Response Teams (ERTs) were immediately activated and mobilized to facilitate the orderly implementation of emergency procedures. Following the simulated earthquake, participants were guided through designated evacuation routes and assembly areas, ensuring that...
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SM Group receives 15 Philippine Quill Awards for stakeholder communications

SM Foundation's health and wellness programs continue to bring basic healthcare services directly to communities nationwide. SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and digital communications. The awards went to SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp). “Good communication helps people understand what our businesses do and why it matters to them,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “These awards reflect the work across the Group to communicate clearly with the customers, investors, partners and communities we serve.” S...
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SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City.   The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment. With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resi...
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Chinabank wins Quill awards for Investor Relations program and beauty queen campaign for My CBC

Chinabank achieved a double victory at the 22nd Philippine Quill Awards for its Investor Relations program and marketing campaign for its redesigned mobile app. The bank’s triumphs anchored a 15-Quill haul for the SM Group, which saw SM investments, SM Foundation, SM Supermalls, SM Residences, and BDO Unibank also recognized at the prestigious communications awards. From left: CBC Corporate Communications Officer Hershey Villegas, Marketing Communications Head Aileen Vallesteros, Senior Marketing Consultant Nita Claravall, Investor & Corporate Relations Group Head Gerald Florentino, and Investor Relations Officer Vicky Quisido at the 22nd Philippine Quill Awards on August 27, 2026 at the Solaire Resort in Parañaque City. An initiative highlighting Chinabank’s commitment to shareholder value creation, “CBC Investor Relations: Focused on Value” won in the Financial Communication and Investor Relations category.    Meanwhile, "My CBC: An App Fit for Beauty Queens," a campa...
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It’s Time to Go ALL OUT: Big Sales, Geek Culture, and Epic Fun Take Over SM Supermalls in Zamboanga This August!

ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone. Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends. Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech...
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SM Group receives 12 Stevie® Awards for reporting and community programs

The SM Group received 12 Stevie Awards at the 2026 International Business Awards, with recognition spanning parent-company reporting and programs delivered through its malls and communities.   SM Investments Corporation, the parent company of the SM Group, received four awards. It won Gold Stevies in the Conglomerates (Large) and Best Annual Report (Publicly Held Corporations) categories for its 2025 Integrated Report. Its 2025 Sustainability Report received Bronze for Best Sustainability Report. The SM Sustainability School also received Bronze under Sustainability Initiative of the Year in Asia, Australia and New Zealand. Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments “Clear reporting gives investors and other stakeholders a better view of how we make decisions, manage the business and plan for the long term,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “The other awards show how that same sense of responsibi...
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