Shoppers can look forward to bigger deals and exclusive rewards as SM Store Mindpro rolls out its highly anticipated 3-Day Sale, giving customers more ways to maximize their shopping budget with exciting discounts and flexible payment offers.  From July 31 to August 2, customers can enjoy up to 50% OFF on a wide selection of fashion, home essentials, beauty, and lifestyle finds. SMAC and Prestige members can also enjoy an additional 10% discount with no minimum spend and no discount cap, while select bank cardholders from BDO, RCBC, Metrobank, Security Bank, and Atome can avail of up to 10% OFF on qualified purchases.  To make shopping even more convenient, customers may also take advantage of 0% interest Buy Now, Pay Later for up to three months on participating credit cards.  As a special perk, SMAC Prestige members will enjoy exclusive early access to the sale on July 30, along with the opportunity to purchase a Hydrofresh Espresso Tumbler (200ml) for only ₱299 with a ...

ZAMBOANGA CITY, Philippines, 27 th July 2026 – Shoppers can look forward to three days of unbeatable deals as SM City Mindpro stages its much-awaited 3-Day Sale from July 31 to August 2, offering bigger savings, extended shopping hours, and exciting rewards. Customers can enjoy up to 70% off on great finds from participating stores across the mall, making it the perfect time to shop for fashion, gadgets, home essentials, dining, and more. Adding to the excitement, every ₱1,000 single or accumulated purchase earns shoppers one e-raffle entry for a chance to drive home a Suzuki Fronx GLX Hybrid, giving every shopping trip the opportunity to become a life-changing experience. SMAC and Prestige cardholders can also maximize their savings with an extra 10% discount at the SM Store and select affiliate stores during the sale period. To give shoppers more time to enjoy the event, SM City Mindpro will extend mall hours from 9:00 AM to 9:00 PM throughout the three-day sale. Whether hunting fo...

Coffee lovers have a new reason to gather as SM City Mindpro and SM City Zamboanga bring the warmth and charm of café culture to life with Coffee N' Chill, a nationwide campaign happening across SM Supermalls. More than just a celebration of coffee, Coffee N' Chill offers guests a cozy and immersive experience where they can sip, shop, snap, and unwind. The activation features an Instagram-worthy Coffee Photo Spot, perfect for capturing memorable moments, alongside a vibrant Coffee Bazaar showcasing a curated selection of coffee brands, café favorites, artisanal brews, delectable treats, and coffee-inspired products. Whether you're a dedicated coffee enthusiast searching for your next favorite brew, looking for unique finds from participating local brands, or simply spending quality time with family and friends, Coffee N' Chill offers an inviting space to relax and create lasting memories. Coffee lovers can experience Coffee N' Chill at SM City Mindpro from July 21 ...

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving!   This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall. Here's what's new at your most-loved mall, SM Supermalls! Yappari Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment. Tong Yang Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats,...

ZAMBOANGA CITY, Philippines, 21 July 2026 – Reinforcing its commitment to sustainability and future-ready communities, SM City Zamboanga officially launched its Electric Vehicle (EV) Charging Station on July 21, 2026, at the Level 3 Carpark Building, providing electric vehicle owners with a safe, convenient, and reliable charging facility in the heart of the city. The launch marks another milestone in SM Supermalls' sustainability journey as it continues to expand its network of EV charging stations across the country, supporting the Philippines' transition toward cleaner and more sustainable mobility. The inauguration was graced by representatives from the City Government of Zamboanga headed by Mayor Khymer Adan Olaso and City Planning and Development Chief Ma. Luz Agbayani, electric vehicle advocates, and business partners, underscoring the shared commitment of both the public and private sectors to environmental stewardship and sustainable urban development. The new EV Cha...

The second half of 2026 is packed with blockbuster releases that deserve to be experienced on the big screen.   From Disney's live-action "Moana" and Christopher Nolan's "The Odyssey" to the highly anticipated "Spider-Man: Brand New Day," among many others, moviegoers have plenty of reasons to head back to the cinema.   But not all movie theaters offer the same experience. Whether you're after larger-than-life visuals, immersive sound, or premium comfort, there's a cinema format designed for you. Before booking your tickets for this season's biggest releases, here's a guide to finding the perfect way to watch based on your preferences. IMAX For moviegoers who want the biggest, boldest cinematic experience, IMAX delivers. Featuring an expansive screen, breathtaking visuals, and crystal-clear sound, IMAX puts you at the heart of every scene, making every moment feel larger than life.   Available at: SM Aura, SM Megamall, SM Mall of As...

ZAMBOANGA CITY, Philippines, 09 July 2026 – A delightful celebration of local flavors has arrived at SM City Mindpro as the Coco-Choco Fest officially opens at the Ground Floor Event Center from July 7 to 13, in partnership with the Department of Trade and Industry (DTI) Region IX. Bringing together the region's finest coconut and cacao producers, the week-long trade fair shines the spotlight on the ingenuity and craftsmanship of the region’s micro, small, and medium enterprises (MSMEs). The event provides a vibrant platform where homegrown businesses can showcase premium products while connecting with a wider market. Visitors can indulge in an exciting selection of locally made favorites—from rich, authentic tablea and handcrafted chocolates to refreshing coconut-based beverages, delectable pastries, delicacies, and innovative food products that celebrate the abundance of the Zamboanga Peninsula's coconut and cacao industries. More than a shopping event, the Coco-Choco Fest r...

ZAMBOANGA CITY, Philippines, 03 July 2026 – Gun owners and firearm license applicants can now conveniently process their requirements at the LTOPF (License to Own and Possess Firearms) & Firearms Registration Caravan , now happening at SM City Zamboanga from July 2 to 4, 2026 . In partnership with the Regional Civil Security Group 9 (RCSU 9), the three-day caravan offers a one-stop venue where firearm owners and applicants can complete multiple licensing and registration requirements in one location, making the process faster, easier, and more accessible. Mallgoers and applicants can avail of the following services: LTOPF application and renewal Firearms registration On-site neuro-psychiatric examination Drug testing Gun safety seminar Other related licensing services The caravan is open daily from 8:00 AM to 5:00 PM at the Upper Ground Level , adjacent to BDO, providing a convenient venue that allows applicants to accomplish their requirements while enjoying the mall's safe...

ZAMBOANGA CITY, Philippines, 01 July 2026 — One of SM’s biggest shopping events has arrived! Get ready to gala to the max as your most-loved SM City Mindpro rolls out its much-awaited End of Season Sale from June 26 to July 5, giving shoppers even more reasons to shop, dine, and celebrate with up to 70% OFF on great finds from participating stores. Whether you're planning a wardrobe refresh, looking for the latest gadgets, upgrading your home, or hunting for the perfect gift, now is the best time to score incredible deals from your favorite brands. With discounts of up to 70% off, every visit becomes an opportunity to discover more while spending less. More than just a shopping event, the End of Season Sale is an invitation to enjoy a maxed-out experience. From exciting retail finds and irresistible dining choices to entertainment and leisure activities for the whole family, every corner of the mall offers something worth exploring. This shopping celebration also reflects SM Cit...