Brand Finance, AMEC, and PANA awards reinforce mall giant's commitment to customers In its 40-year anniversary, SM Supermalls has more to celebrate with its receipt of seven key industry distinctions from three respected and influential award giving bodies. Recognizing SM’s best practices in line with its evolution into a bold new era of service to customers and surrounding communities, Brand Finance crowned the mall giant as ASEAN’s Strongest Retail Brand for 2025. Adding to this are wins from the International Association for Measurement and Evaluation of Communication (AMEC) with one silver and three gold awards, and two awards from the Philippine Association of National Advertisers (PANA) for SM’s marketing excellence and community service. "Our customers forged us into who we are now," said SM Supermalls President Steven Tan . "Their satisfaction influences how we operate and continue to evolve. It is because of our pursuit of shared success with our customers ...