ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone. Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends. Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech...

The SM Group received 12 Stevie Awards at the 2026 International Business Awards, with recognition spanning parent-company reporting and programs delivered through its malls and communities.   SM Investments Corporation, the parent company of the SM Group, received four awards. It won Gold Stevies in the Conglomerates (Large) and Best Annual Report (Publicly Held Corporations) categories for its 2025 Integrated Report. Its 2025 Sustainability Report received Bronze for Best Sustainability Report. The SM Sustainability School also received Bronze under Sustainability Initiative of the Year in Asia, Australia and New Zealand. Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments “Clear reporting gives investors and other stakeholders a better view of how we make decisions, manage the business and plan for the long term,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “The other awards show how that same sense of responsibi...

ZAMBOANGA CITY, Philippines, 25 August 2026 – In a powerful display of community solidarity and social responsibility, SM City Zamboanga successfully conducted a Bloodletting Activity on August 25, bringing together volunteers, partners, and advocates in a collective effort to help address the growing demand for blood supplies amid the increasing number of dengue cases in Zamboanga City. The lifesaving initiative was held in partnership with the Philippine Red Cross - Zamboanga City Chapter, alongside the Philippine Air Force Tactical Operations Wing - Western Mindanao (TOW-WESTMIN), Zamboanga City Police Office (ZCPO), and the City Health Office (CHO). The event gathered uniformed personnel, employees, tenants, and members of the community who generously rolled up their sleeves to give the gift of life through blood donation. As dengue cases continue to rise in the city, the need for readily available blood units has become increasingly critical, making every donation a vital resourc...

ZAMBOANGA City, Philippines, 7 August 2026 — Shoppers across Mindanao can look forward to one of the region's biggest retail events as SM Store rolls out its highly anticipated 8.8 Sale on August 8, 2026 , offering exclusive discounts, exciting shopping rewards, and flexible payment options for customers across participating SM Stores in Mindanao. Shoppers can enjoy up to 50% off on great finds, and an exclusive 10% discount on regular-priced items, making it the perfect opportunity to refresh wardrobes, upgrade home essentials, or check off back-to-school and everyday shopping lists. Adding more value to every purchase, customers who pay using their BDO Debit Card can receive an additional ₱200 OFF, while those looking for more convenient payment options can take advantage of Buy Now, Pay Later at 0% interest, allowing them to bring home more of their favorite finds with greater flexibility. The shopping excitement doesn't end there. Customers also have the chance to receive...

ZAMBOANGA CITY, Philippines, 5 August 2026 — Six (6) deserving students officially joined the growing family of SM Scholars as SM Foundation awarded scholarships to its newest beneficiaries during a ceremonial contract signing held at SM City Mindpro, together with their parents and guardians. The event marked the beginning of a life-changing educational journey for the new scholars, reinforcing SM Foundation's long-standing commitment to making quality education accessible to talented and hardworking Filipino youth. The scholars and their families were warmly welcomed by SM City Mindpro Assistant Mall Manager Engr. Rommel P. Bellen and SM Foundation Education Program Assistant Lynneth Gelilio, who both encouraged the students to pursue their dreams with determination, excellence, and gratitude. In his welcome message, Engr. Bellen congratulated the new scholars for earning the opportunity through their perseverance and reminded them that the scholarship is more than financial ass...

ZAMBOANGA CITY, Philippines, 03 August 2026 — Zamboangueños can now enjoy the internationally loved cream puffs of Beard Papa’s as the globally recognized Japanese dessert brand officially opened its first-ever branch in Zamboanga City and in the region at SM City Mindpro. Located at the Ground Level, Beard Papa’s brings its signature freshly baked cream puffs closer to customers in Western Mindanao, marking another milestone in the mall’s growing roster of sought-after dining and specialty food brands. Known around the world for its light, crispy pastry shells and rich, creamy fillings prepared fresh every day, Beard Papa’s has earned a loyal following for delivering handcrafted desserts that combine quality, freshness, and authentic Japanese craftsmanship. The opening reinforces SM City Mindpro's commitment to continuously elevating the shopping and dining experience by introducing first-to-market brands that give customers more reasons to visit the mall. Families, friends, stud...