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It’s Time to Go ALL OUT: Big Sales, Geek Culture, and Epic Fun Take Over SM Supermalls in Zamboanga This August!

ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone.

Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends.

Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech innovations. The month-long campaign brings together the communities behind gaming, anime, collectibles, and digital lifestyles in one exciting destination.

Adding even more energy to the celebrations is the GEEKCON at SM City Zamboanga, a showcase of creativity, competition, and fandom happening at the Mall Atrium, Lower Ground Level. The festivities kick off on August 28 at 10:00 AM with a Trading Card Game Tournament featuring popular titles such as Pokémon, Vanguard, and Yu-Gi-Oh!, where players can test their skills against fellow enthusiasts.

On August 29, SM City Zamboanga makes history with the city's first-ever JPOP Anime Singing Contest, giving anime fans and aspiring performers a chance to take center stage and celebrate the music behind some of their favorite series. The excitement reaches its grand finale on August 30 with the Cosplay Showcase Showdown, where solo and group competitors will bring beloved characters to life through stunning costumes, creativity, and performance.

With unbeatable shopping deals, immersive tech experiences, and a vibrant celebration of geek culture, SM Supermalls in Zamboanga invites everyone to make the most of the remaining days of August. From bargain hunters and gadget lovers to gamers, anime fans, collectors, and cosplayers, there's no better place to shop, play, and connect than at SM.

Don't just end August. End it with gala to the max at SM City Mindpro and SM City Zamboanga.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

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