Enjoy up to 70% off on great finds from October 10 to 16! In celebration of Zamboanga’s most vibrant festival, SM City Mindpro invites everyone to join the Hermosa Fest Sale happening from October 10 to 16, 2025 – a week-long shopping extravaganza that brings together unbeatable deals, festive cheer, and the joyful spirit of Fiesta Hermosa! Shoppers can enjoy up to 70% off on a wide range of items from participating stores – from fashion, beauty, and gadgets to home essentials and lifestyle brands. Whether you’re hunting for stylish outfits for the festivities, gifts for loved ones, or a well-deserved treat for yourself, SM City Mindpro has something special in store for you. Beyond shopping, mallgoers can also immerse themselves in the festive atmosphere as SM City Mindpro continues to celebrate the Fiesta Hermosa, featuring dazzling mall décor, vibrant cultural showcases, and exciting activities that highlight Zamboanga’s rich heritage. “As we celebra...
The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty. A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju , a representation of the city’s indigenous influences, and the Mascota , Zamboanga’s version of the Spanish-era traje de mestiza , were given a modern twist that blended heritage with innovation. Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and se...