Skip to main content

SM City Mindpro Brings Cultural Glamour to Life in the Fiesta Hermosa Fashion Show

The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty.

 
A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju, a representation of the city’s indigenous influences, and the Mascota, Zamboanga’s version of the Spanish-era traje de mestiza, were given a modern twist that blended heritage with innovation.

Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and sequins to lavishly designed Mascotas with elegant trails and handwoven details, each piece celebrated the craftsmanship and identity of Zamboangueños.

“The Fiesta Hermosa Fashion Show is more than just a showcase of beauty – it’s a tribute to our roots,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through this event, we honor the artisans, seamstresses, and designers who continue to preserve our cultural treasures while inspiring a new generation to wear their heritage with pride.”

The event also served as a platform to promote local creativity and sustainable artistry. Participating designers emphasized the use of locally sourced fabrics and handwoven textiles, underscoring Zamboanga’s growing recognition as a hub for cultural fashion and craftsmanship in Mindanao.

Mallgoers were treated not only to the breathtaking runway spectacle but also to a deeper appreciation of the city’s fashion identity, one that bridges its rich past with a vibrant future.

As SM City Mindpro continues its celebration of Vibrant Hermosa Fest 2025, the fashion show stood as a dazzling reminder that Zamboanga’s beauty lies not only in its festivals and traditions, but also in the artistry of its people – where every Badju and Mascota tells a story of grace, legacy, and love for culture.

For more information on SM City Mindpro’s Vibrant Hermosa Fest celebration and upcoming events, follow SM City Mindpro on Facebook and other social media platforms. (PR)

Labels:

Comments

Post a Comment

Popular posts from this blog

SM Supermalls unveils its largest solar panel system, scales up sustainability in Santa Rosa, Laguna

SM Supermalls has recently unveiled the company’s largest self-used rooftop solar photovoltaic (PV) system to date at SM City in Santa Rosa, Laguna, installed across over 2 hectares of the mall’s building. With this recent milestone of scaling the company’s efforts towards energy efficiency, SM Prime reaffirms its commitment towards building for a sustainable future as it progresses towards its Net-Zero Ambition by 2040. The largest solar panel system of SM Supermalls in SM City Santa Rosa has recently received a Certificate of Compliance by the Energy Regulatory Commission.   Doubling down on energy efficiency The solar PV system at SM City Santa Rosa which has recently received the Certificate of Compliance (COC) from the Energy Regulatory Commission (ERC) is composed of 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh. The installation of the solar PV system at SM City Santa Rosa will power 15% of the mall’s energy consumption ...
Post a Comment
Read more

Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy. The SM Bears of Joy charity project aims to encourage generosity and spread holiday cheer to children in need this Christmas. This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences.    The squad’s maknae, ACE, is a vocal powerhouse, who makes friends with people both in and out the industry, and loves to volunteer at children’s hospitals. Meet BIN, the group’s groovy dancer, who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare time. This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared i...
Post a Comment
Read more

SM Prime Opens First Mall in Ilocos Norte, 88th in the Philippines

SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, will open its first mall in Ilocos Norte on May 30, marking the property conglomerate’s 88th shopping mall in the Philippines and its latest push into high-growth regional corridors. SM City Laoag blends modern design with Ilocano heritage, establishing a distinct retail destination in a prime growth corridor just minutes from the city center. SM City Laoag is strategically located along Airport Road, just minutes from the city center and near Laoag International Airport. Surrounded by established commercial zones and growing residential developments, the mall is poised to become a new urban anchor for Northern Luzon. The three-level complex offers over 51,000 square meters of gross leasable space. It opens with 90 percent of its space already lease-awarded and is expected to generate approximately 4,000 jobs for Ilocanos across retail, operations and support services. “...
Post a Comment
Read more