Enjoy up to 70% off on great finds from October 10 to 16! In celebration of Zamboanga’s most vibrant festival, SM City Mindpro invites everyone to join the Hermosa Fest Sale happening from October 10 to 16, 2025 – a week-long shopping extravaganza that brings together unbeatable deals, festive cheer, and the joyful spirit of Fiesta Hermosa!   Shoppers can enjoy up to 70% off on a wide range of items from participating stores – from fashion, beauty, and gadgets to home essentials and lifestyle brands. Whether you’re hunting for stylish outfits for the festivities, gifts for loved ones, or a well-deserved treat for yourself, SM City Mindpro has something special in store for you.   Beyond shopping, mallgoers can also immerse themselves in the festive atmosphere as SM City Mindpro continues to celebrate the Fiesta Hermosa, featuring dazzling mall décor, vibrant cultural showcases, and exciting activities that highlight Zamboanga’s rich heritage.   “As we celebra...

The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty.   A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju , a representation of the city’s indigenous influences, and the Mascota , Zamboanga’s version of the Spanish-era traje de mestiza , were given a modern twist that blended heritage with innovation. Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and se...

SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of SM Prime Holdings Inc. (SM Prime), has diverted 323 tons of food waste through its “Plate for the Planet” program since its 2019 launch in Pico Sands Hotel and Taal Vista Hotel. This is equivalent to the amount of waste produced by more than 500 Filipino households in an entire year. A buffet spread at Taal Vista Hotel reminds diners to ‘Take only what you can eat,’ part of SMHCC’s Plate for the Planet initiative that reduces food waste and promotes sustainable dining practices. Plate for the Planet, SMHCC’s Sustainable Diner program, integrates circular economy principles into daily hotel operations. The initiative tracks the journey of food from sourcing to serving, starting with green procurement and support for MSMEs and local farmers, showcasing heritage and regional cuisine, encouraging responsible consumption, reducing plastic use, and managing food waste effectively. SMHCC kitchens are equipped to minimize waste...

Jamver Mallari of SM City Legazpi clinches this year’s crown After three gruelling rounds, Jamver Mallari of SM City Legazpi was awarded the 2025 SM Super Spelling Bee grand winner. From left: Power Mac Center Assistant Marketing Manager Miguel Carpio, National Book Store President Adrian Ramos, SM Supermalls Assistant Vice President for Marketing and Leasing Hanna Carinna T. Sy, National University Senior Director for Business Development and Linkages Dr. Shainne Hostalero, Jamver Mallari, Power Mac Center Senior Business Development Manager Niña Rodriguez, and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. A thrilling showdown of sharp minds and spelling prowess unfolded as SM Supermalls hosted the Grand Finals of the SM Super Spelling Bee 2025 last October 4 at the Music Hall of SM Mall of Asia, Pasay City. After weeks of elimination rounds across SM malls nationwide, the country’s brightest young spellers gathered to showcase their mastery of words in a b...