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SM Cares Strengthens Advocacy for Seniors During Elderly Filipino Week

Leading the Elderly Filipino Week 2025 celebration at SM Mall of Asia, SM Cares, the corporate social responsibility arm of SM Supermalls, and the National Commission of Senior Citizens (NCSC) honored the pivotal role of Filipino seniors in nation-building, while advocating for their continued inclusion and empowerment.

Senior citizens proudly join the “Walk for Life” during the 2025 National Celebration of Elderly Filipino Week at the SM Mall of Asia, part of SM Cares’ continuing commitment to honor and empower the elderly community.

With the theme “Embracing Age: Living a Life with Dignity and Purpose,” the event gathered hundreds of senior citizens and partner organizations for a day filled with wellness activities, recreation, and meaningful engagement. The program featured a Eucharistic celebration, a Walk for Life, uplifting messages from senior citizen advocates, and a lively Zumba session that highlighted the energy and vitality of the elderly community.

Joyful smiles and timeless stories fill the air as our beloved senior citizens celebrate Elderly Filipino Week at SM Mall of Asia — a beautiful tribute to wisdom, resilience, and community spirit.

Wellness booths offering free services—including medical consultations, massage and acupuncture, eye care, and e-government ID registration—were set up around the venue, providing participants with access to programs that promote health, inclusion, and continuous learning.

“Our seniors have given so much to their families and communities. Through Elderly Filipino Week, SM Cares reaffirms its commitment to championing the welfare of our elderly, making sure they feel celebrated, supported, and empowered,” said Engr. Bien C. Mateo, SM Cares Program Director for Senior Citizens.

Hundreds of senior citizens participated in a vibrant Zumba session at the SM Mall of Asia during the Elderly Filipino Week 2025—an initiative to promote an active, healthy, and inclusive living among the elderly.

“We are deeply grateful to SM Cares for walking hand in hand with us in celebrating and empowering our senior citizens through meaningful activities like this,” shared Ana Marie C. Calapit, Acting Executive Director of the National Commission of Senior Citizens.

This year’s celebration once again reinforced SM Supermalls’ commitment to inclusivity by fostering spaces where generations can meaningfully connect. It also highlighted the importance of building supportive communities for seniors—both within the mall and in the broader society.

For years, SM Cares has been at the forefront of programs for senior citizens, from barrier-free mall facilities, emergency preparedness forums to social development initiatives. Through Elderly Filipino Week 2025, SM Cares continues to highlight the invaluable contributions of seniors while promoting wellness, dignity, and purpose at every stage of life.

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 88 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences. (SM PRIME)

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