Over the past few years, the My City, My SM series has showcased the different facets of our country’s rich culture – our tourist attractions, our cuisine, our artisan crafts, and most recently, our visual arts.
Bringing music and people
together. My
City, My SM, My Music project partners will celebrate the joys of Philippine
performing arts in communities around the SM malls. From left: World
Championships of Performing Arts (WCOPA) Team Philippines Country Director
Gerry Mercado and Creative Director Annie Mercado, SM‘s Millie Dizon, the
Philippine Star Executive Vice President Lucien C. Dy Tioco, Metropolitan
Museum of Manila President Tina Colayco, Filipino Heritage Festival Inc. (FHFI)
President Armita Rufino and National Music Competitions for Young Artists (NAMCYA)
President Dr. Renato Lucas. This photo was taken at the Upper Lobby of The
Manila Peninsula.
Beginning
this August, our cultural journey takes us to another exciting route with the premiere
launching of My City, My SM, My Music at
The Block at SM City North EDSA.
A joint project of SM, the Metropolitan Museum of Manila, the Filipino Heritage Festival, WCOPA, and the Philippine Star, with support from the National Commission for Culture and the Arts, the National Music Competitions for Young Artists (NAMCYA) and Tahanan Books, My City, My SM, My Music is a celebration of Philippine performing arts – music, dance, and theatre.
The life and works of National Artist for Music
Dr. Ramon Pagayon Santos will be showcased during the My City, My SM, My Music launch on August 27th at The
Block at SM City North EDSA.
It
aims to bring music and people together by showcasing indigenous, folk
classical, and contemporary artistry in a roadshow around the SM
Supermalls. Advocating music for all, we
are working with communities to mount shows, exhibits, workshops, and contests
in key cities around the Philippines.
Tahanan Books Music Editor Dr. Fe A. Prudente
joins My City, My SM, My Music to promote and preserve musical
heritage for young readers through its beautifully illustrated children’s books
of folk songs around the country.
But
why music? While every country has its own language there’s only one language
we can understand: the language of music. Music plays a very important role in
bringing people together because it connects people in ways no other medium
can.
More
than that, it is said that Filipinos are born to sing, dance, and perform. Beyond the melodies of everyday life, singing
is our way of celebrating. Indigenous groups continue to practice inherited
music like songs for work, rituals, festivals, mourning, and courting. And today, music continues to move us,
inspire us, and join our hearts in song.
The award winning PWU JASMS Manila Rondalla under the leadership of its
director Noli DO. Rodriguez will perform Dr. Santos’s compositions during the
launch on August 27th at SM City North EDSA.
For
Filipino Heritage Festival President
Armita Rufino, who has worked with SM for many years to bring our rich
culture to the malls. “This project of SM is going to be very informative for
us who love music and who love dance.”
“Music
is the language of the soul,” says Annie
Mercado, Creative Director of the World
Championships of Performing Arts (WCOPA) Team Philippines, which has brought much honor to the Philippines
since it joined the prestigious annual competition in 2005. “It connects hearts.
It speaks to you. It knows no boundaries, religion, ethnicity, culture, or
social class. I am happy that SM has given recognition to the performing arts
and music, the recognition it rightly deserves.”
More than that, “music is a gift from God,” adds Gerry Mercado National Director
for WCOPA Team Philippines, “and we feel very blessed that through this
project, Filipinos will be able to showcase their God given talents all over
the country.”
With the support of NAMCYA, My City, My SM, Music will feature talented NAMCYA winners like 2018 First Prize NAMCYA winner Cellist Joshua Ethan Dakanay
as it tours the SM malls.
For National Music Competitions for Young
Artists (NAMCYA) President, Dr. Renato Lucas, who is also a cellist and
conductor, “music expresses the unspeakable, describes the undemonstrable, and
it reminds us of the memorable. Our music and our performing arts is a living
monument of what we were, what we are, and what we could be.”
“The
Philippine Star has been all the way with SM in its My City, My SM series ever since its first incarnation”, says Philippine Star EVP for Sales and Marketing Lucien Dy Tioco.
“I think this edition is really exciting because music covers everybody and it
celebrates the culture of every region.
With our collaboration, we will be able to bring Philippine performing
arts more to the mainstream.”
Jed Madela was the first Filipino to win the WCOPA World Grand Champion
Title, and is known with a uniquely wide vocal range. Today a multi-awarded
Singer, recording artist, songwriter, TV host, and entertainer he will join the
launch at SM City North EDSA.
Mallgoers
will have the rare opportunity to have a glimpse of the life and work of
National Artist for Music Dr. Ramon Pagayon Santos during the premier of My City, My SM, My Music event at SM City North EDSA from August 27 to 31. The
award winning PWU JASMS Manila Rondalla under Noli DO. Rodriguez will be
performing his compositions during the event launch; as will the amazing WCOPA
Team Philippines medalists who have given us much honor in the prestigious
international competition.
World class performances by WCOPA Team Philippine medalists like Ejay
Arrieta, Aleczandra Yamzon, David Mercado will be highlighted during the My
City, My SM, My Music launch at SM City North EDSA.
My City, My SM, My Musicis a
take-off from the My City, My SM
campaign which promotes tourism; My
City, My SM, My Cuisine, which highlights family heirloom recipes in the
different regions; and My City, My SM,
My Crafts, which celebrates traditional arts and modern Philippine design.
Most recently, My City, My SM, My Art was a celebration of
Philippine visual arts – painting, sculpture, printmaking, photography, and
filmmaking.
My City, My SM, My Music’s next stop will be at SM City Olongapo Central. (SM PR)
Comments
Post a Comment