Another round of Operation Tulong Express was activated by SM Foundation, through SM City Mindpro, which aided 1,300 families affected in the recent Low Pressure Area in Zamboanga City.
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| Operation
Tulong Express was activated by SM Foundation to help families affected
by the recent flooding in Tetuan, Zamboanga City due to an LPA in the
area. |
Staying true to its commitment to being one of the first responders
during disasters, SM City Mindpro employee-volunteers led the distribution of
Kalinga Packs to Barangays Tetuan and Sta. Maria, its tenant employees, and agency
partners who were greatly affected by heavy rainfall and flashflood caused by an
LPA last January 11.
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| SM employee-volunteers led the distribution of Kalinga packs to families affected by LPA in Barangay Sta. Maria, Zamboanga City. |
Moreover, SM City Mindpro, in partnership with Philippine Red Cross,
reactivated its Operation Tulong Express booth at the ground level accepting
cash donations. Proceeds will be turned over to Philippine Red Cross Zamboanga
Chapter for their emergency response initiatives.
The corporate social responsibility program called Operation Tulong
Express (OPTE) is a social good program of SM Foundation in collaboration with
SM Supermalls and SM Markets which aims to address the needs of communities
during calamities and crises.
The SM Foundation is the heart of the SM group of companies focused on social inclusion by nurturing and caring for underserved communities where SM is present. SM’s CSR arm is committed to serve by supporting and empowering our host communities through education, healthcare, shelter, disaster response, farmers’ training, environmental programs and care for persons with special needs.
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