EXPERIENCE DINAGYANG AT THE HEARTBEAT OF THE FESTIVITIES

The 2024 Dinagyang Festival is set to unfold this week and Ilonggos and visitors are in for a spectacle as Iloilo City is poised to entertain guests with its diverse culture and talents that will surely send the party mode on. Afterall, Dinagyang is a Hiligaynon term for Merrymaking. The festival is a perfect representation of the Ilonggos zest for life’s adventures and resilience amidst the challenges.

Photo taken during the 2023 Dinagyang Festival.

The private sector’s support has been a major force in making the Dinagyang a success through the years. SM City Iloilo, a major corporate partner of the Iloilo City government, has line up various events as it transforms into the heartbeat of the festivities, playing host to the most exciting events of the festival.

‘AweSM Iloilo’

With its AweSM Iloilo campaign, SM City Iloilo is set to be a core venue of activities that celebrate Iloilo. In fact, it will mount a Grand Iloilo Food Festival (Jan. 24 to 28) and Batchoy Festival (Jan. 25 to 28). The foodfest will showcase a wide variety of the most celebrated Ilonggo food, making the mall a culinary focal point complementing Iloilo City’s distinction as a UNESCO City of Gastronomy.

Celebrating Culture and Ilonggo Ingenuity

The Dinagyang Festival Costumes Exhibit (Jan. 17 to 28) is One Visayas Creative Expo 2024 (Jan. 22 to 28), a joint activity of the Philippine Chamber of Commerce and Industry Western Visayas and the Regional Development Council 6, showcasing the best products, destinations, and festivals of Region 6, 7 and 8, is a treat for visitors, being dubbed as the biggest Expo in the Visayas.

Festival Frenzy

Meet and greet with Dinagyang Warriors (Jan. 25 to 28), AweSM street art displays at Southpoint in partnership with Museo Iloilo and Boysen, with the unveiling of the biggest wall mural in the country (Jan. 26 to 28), and the Dinagyang Warriors Parade (Jan. 25 to 28) and the Viva Music Festival with Ron Poe and JK Labajo (Jan. 27 to 28) promises a heart-pumping celebration for partygoers that will keep the Dinagyang vibe and spirit very much alive in the mall.

Spectacular Displays

Visitors will be treated with The Tech and Creators Fair (Jan. 27 to 28), Drones and Fireworks Display (Jan. 26, 9pm), and will be the main stage of the Dinagyang ILOmination (Jan. 26,6pm) grand launch promises to give spectators the best view of the carousel-type event.

A haven for Dinagyang memories and keepsakes

Those who wants to have a piece of Dinagyang can count on the Pasalubong Center in the mall where they can buy keepsakes to keep the memories of the festivities alive.

From T-shirts to Dinagyang dolls, and collectible mugs, memories of the celebration can be found at Fiesta Favorite Souviners, which also offers several vestiges of varied and exciting designs.

SM City Iloilo promotes the heritage of the Ilonggos by doing its share to promote sustainability, by giving a venue to local artisans and reach a wider audience.

Everyone is invited to a fun-filled Dinagyang 2024 as the Iloilo City Government together with its partners welcome visitors to experience the heart of AweSM Iloilo.

SM Supermalls unveils its largest solar panel system, scales up sustainability in Santa Rosa, Laguna

SM Supermalls has recently unveiled the company’s largest self-used rooftop solar photovoltaic (PV) system to date at SM City in Santa Rosa, Laguna, installed across over 2 hectares of the mall’s building. With this recent milestone of scaling the company’s efforts towards energy efficiency, SM Prime reaffirms its commitment towards building for a sustainable future as it progresses towards its Net-Zero Ambition by 2040. The largest solar panel system of SM Supermalls in SM City Santa Rosa has recently received a Certificate of Compliance by the Energy Regulatory Commission. Doubling down on energy efficiency The solar PV system at SM City Santa Rosa which has recently received the Certificate of Compliance (COC) from the Energy Regulatory Commission (ERC) is composed of 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh. The installation of the solar PV system at SM City Santa Rosa will power 15% of the mall’s energy consumption ...

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony. Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik. Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consu...

SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes. With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students. As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to emp...

Search This Blog