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Turning Trash into Opportunity: SM City Mindpro, ZSCMST Seals Game-Changing Sustainability Partnership

Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right)

ZAMBOANGA CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and more sustainable future, SM City Mindpro has officially partnered with Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for the Trash to Cash Program, reinforcing a shared commitment to environmental stewardship and community empowerment.


The partnership brings together the strengths of SM City Mindpro and ZSCMST to promote responsible waste management, recycling, and environmental education—transforming everyday waste into valuable resources while instilling eco-conscious habits among students, shoppers, and the wider community.


At the heart of the initiative is the Trash to Cash Market, a monthly recycling program held at SM City Mindpro every first Friday and Saturday of the month. The program encourages the public to bring recyclable materials such as paper, plastic, metal, and other waste items, which are then properly sorted and exchanged for cash incentives. More than just a recycling drive, it creates a culture of sustainability by making environmental action accessible, rewarding, and impactful.


Through the collaboration, ZSCMST—known for its strong advocacy in marine conservation and environmental protection—will play a vital role in mobilizing students, faculty, and partner communities to actively participate in the program. The partnership also opens doors for joint environmental campaigns, awareness drives, and educational initiatives that highlight the importance of protecting coastal and marine ecosystems.

This initiative is part of the broader SM Green Movement, SM’s umbrella program that champions sustainable practices across all its properties nationwide. The SM Green Movement focuses on waste management, energy efficiency, water conservation, and climate action, empowering communities to take part in building a more sustainable future.

With this partnership, SM City Mindpro and ZSCMST are not just managing waste—they are shaping mindsets, inspiring collective action, and proving that sustainability is a shared journey where every small step counts.


About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

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